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Is your website achieving
your marketing objectives?
I can design and
implement an Internet marketing campaign that takes full advantage of
the Internet media and that will accomplish your marketing objectives.
The Internet is
a completely new type of media, and marketing services and products
over the Internet requires a new way of thinking. An intimate familarity
with the Internet technology and the Internet culture is necessary.
I have this familiarity and can apply our strategic marketing acumen
to help you successfully market over the Internet.
A successful Internet
marketing campaign will involve the following:
Establish A
Budget and Clear Marketing Objectives
I start with a budget, clearly defined marketing objectives, and a method
for evaluating the success of our campaign.
Website Review
& Modification
I will then review your website against the marketing objectives, and
make recommendations.
PR Campaign
I will review the appropriateness of a PR element, and recommend Internet-style
PR.
Search Engine
Campaign
I will develop a program for achieving a high search engine ranking
with respect to the keywords associated with the product or services
being marketed. I also identify vertical market search engines and directories
that should be notified.
Mailing List
Campaign
Using existing mailing lists, and starting new mailing lists, are effective,
low cost means of reaching targeted markets. I have a strict "anti-spam"
policy, but yet believe there are ways to use mailing lists for marketing
purposes that are within the guidelines of acceptable use.
website Promotions
I will work with your marketing department to develop a promotions program
that will drive traffic to your website, stimulate return visits, encourage
lead acquisition, and increase sales.
Cross-Link Marketing
Marketing on the Internet requires creating new ways for your target
audience to find their way to your website. Part of any good Internet
marketing program is finding websites that would be willing to put
a link to your website. These links can also be tracked for frequency
and incentivized.
Traditional
Media Tie-Ins
The Internet does not replace existing marketing and advertising programs,
but they must work in concert for maximum benefit. I will work with
your marketing department to use your existing marketing and advertising
programs to drive traffic and business to your website.
Micro-Site Sponsorships
Your target market consists of a unique community of like-minded people.
I can help you locate or create such a community, and set up a sponsorship
program that will indirectly and directly connect you with your prospects.
Banner Advertising
Banner advertising forms the financial backbone of the Internet. With
costs per thousand impressions ranging from as low as $5 to as high
as $250, it is not inexpensive. Once we understand the product or services
you want to market, and we determine that this is an appropriate marketing
activity for you, we will make recommendations for banner ad placements.
Search Engine
Keyword Advertising
Some search engines allow you to pay to have your site ranked high for
specific keyword searches. There are a variety of programs with different
costs and performances. Once I understand the product or services you
want to market and I know your advertising budget, and we determine
that this is an appropriate marketing activity for you, I will develop
an appropriate advertising strategy for you.
Are You Ready
Now? Or Do You Have Questions?
If you're interested in my website Review & Analysis service, or
if you have questions, please give me a call at 641-209-1702 (after
10 a.m. CST), or complete the e-mail form below. At no charge, I'll be
happy to consult with you about your site, and provide you with a cost
estimate.
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