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A website is
more than just a billboard.
A website should
bring you exposure, customers, and sales. I design websites to accomplish
marketing objectives. Give me a chance to understand your business,
and I'll show you how we can use the Web to increase your business.
And, do it in a cost-effective way.
Business Objectives
My first step is to understand your business objectives. What do you
want to accomplish?
Site Objectives
Next, I need to translate your business objectives into objectives for
the website. Your website objectives may be to provide comprehensive
product information, generate leads, close sales, or take orders. Your
website objectives will drive the marketing strategy and site design.
Marketing Strategy
Once I have understood your business objectives, and we have developed
a clear website objective, I create a strategy for accomplishing the
objectives. The strategy includes such elements as type of website content,
artistic style, mood of site and copy, elements that will appropriately
motivate the visitor, and techniques for acquiring visitors' contact
and demographic information. Before any work is done on your website,
I present you with a Strategic Brief that provides an overview of your
website objectives, and a marketing strategy that I believe will accomplish
them.
Site Design
Once you have reviewed and approved the Strategic Brief, I create a
concept Web page that will give you a visual sense of how I will design
your website. I also create a site map that graphically shows the title
and content of each page that I will develop. Once I have an approved
concept and a website map, I will be able to give you a firm development
budget and timetable.
Site Construction
Once you have approved the concept and website map, I will begin the
content gathering phase, and begin programming your website. To insure
that you are comfortable with the development process, I will post the
"work in progress" on a staging site that you can visit at your convenience.
I will also ask you to sign off on completed work as I reach milestones.
By including you in the development "loop", I can insure that your website
will meet your needs and properly reflect your corporate image.
Site Launch
Upon completion of your website, we will have a "soft launch", which
is a period where you and your associates can review the website for
accuracy and appropriateness. I will then make any final adjustments
prior to announcing the site to the world.
Generate Traffic
Building your website is an important first step, but it is just that:
a first step. You still need to get qualified prospects to come to your
website. My website design philosophy is to begin thinking about generating
traffic from the onset. I design websites so that they are easily found
through the search engines and website directories. Then, once I have
completed your website, I contact all of the relevant search engines
and directories, and notify them of your website. I also generate press
releases to appropriate trade journals and news organizations. My next
step is to identify Usenet Newsgroups and e-mail mailing lists, and
actively inform these groups through acceptable procedures. I also recommend
targeted banner advertising for search engine keywords. Finally, once
we get the qualified prospect to your website, we want to have information
request forms, surveys, mailing lists, and order forms, so we can collect
lead and demographic information.
Analyze Results
An integral part of a good strategic marketing plan is the gathering
and analysis of results. How many people visited your website? What
pages did they visit? How many completed forms? How many completed surveys?
How many qualified leads did you receive? What is the ratio of visitors
to leads? Leads to sales? A monthly review and analysis of these types
of questions will allow us to determine how well your website is working,
and what areas need improving.
Modify Site
Based on an analysis of the results, I will want to tweak your website
to improve its effectiveness.
Are You Ready
Now? Or Do You Have Questions?
If you're interested in my website Review & Analysis service, or
if you have questions, please give me a call at 641-209-1702 (after
10 a.m. CST), or complete the e-mail form below. At no charge, I'll be
happy to consult with you about your site, and provide you with a cost
estimate.
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